Content case
Content for Creddo
Creddo helps entrepreneurs find the right business loan. Entrepreneurs rarely borrow, so when they do, clear and targeted information decides who earns their trust, and their business.
What we did
We built a hub structure around one core topic: a central business-loans page with in-depth sub-pages on applying, comparing and costs. Search engines and visitors both love that clarity. Within one month Creddo ranked on 240 organic search terms and generated a lead a day, at a bounce rate of just 33%.
By the numbers
The results
leads in month one
keywords in 4 weeks
bounce rate
“The content added to the Creddo site was indexed well right away. The bounce rate is low, which also points to a high level of quality. The advice and the execution of the plan resulted in immediate findability. After just one month we were found well thanks to several top positions in multiple search engines. We are very happy with the communication, the punctuality and the way things are run!”
The thinking behind the numbers
What it meant for Creddo
Within a month, Creddo's hub of business-loan content was producing a lead a day: entrepreneurs who landed on the page at the exact moment they were deciding where to borrow. Because they came looking, they converted far better than any cold audience, and a 33% bounce rate showed the content genuinely answered their questions. Best of all, the moment the ads stop the leads keep coming, because they never depended on ad spend in the first place.
A lead engine Creddo owns, still delivering long after the work was done, with no ad-spend drip to keep it alive.