Curious what this means for you?
Tell us where you want to grow and we'll tell you honestly whether we can help.
Start the conversationUnconventional search engine marketing with results
Thinking independently. Collaborating constructively. Achieving results and growing meaningfully. In a nutshell, this is the DNA of Hatless®: search engine marketing at its best.
Trusted by the marketing teams at
+1,537% referral traffic from organic linksSqula.nl
Why Hatless?
You want to convince people, not search engines.
We hear it often: "If you optimize content for search engines, your target audience will find you." Nothing could be further from the truth. You won't get far with just keywords, SEO content, and a few links anymore.
Hatless puts the focus where it belongs: on your visitor. You want to convince people, not search engines. That's why you create content tailored specifically to them. That is how you make a difference. We make useful, valuable information easy to find and immediately applicable. Additionally, we offer advanced technical solutions and SEA/SEO strategies that ensure your site gets noticed.
How can you be of maximum value? Why should websites link to you? What gives your company the right to exist? We tackle these strategic questions with well-thought-out campaigns. Growth is achieved through the connection between content marketing and link earning.
Our craft
What we do to realise growth
Five disciplines, one goal: making sure the right people find you at the right moment.
Technology
A highly crawlable website that loads fast and provides rich snippets in the Search Engine Ranking Pages (SERP). That is the technical mission of Hatless.
Technical SEO
Content
We create content that aligns with search intent and is meaningful to visitors.
Content marketing
Links
We ensure that valuable sites link to yours. This high-quality "word of mouth" ensures sustainable success.
Link marketing
SEA
With a smart advertising strategy supporting your site, you'll be found instantly.
Search advertising
SEO
We love SEO. It ensures you remain highly visible in the long term through other websites and search engines.
Search engine optimisationRecent cases
Real projects, real numbers.
A selection of our work in SEO, content and link marketing. Custom for every partner, measurable every month.
129%
organic growth and 1,537% referral traffic growth for Squla.nl
1M+
visitors through organic search in the first year for EKvoetbal.nl
30+
organic leads in the first month for Creddo.com
“The combination of creating informative content and a custom link marketing campaign led to fantastic organic links. The team is also a pleasure to work with: expert and conceptually strong. I'd almost not recommend them just to keep them all to myself.”
Marcus BlomInvestor & Chairman, Creddo Group
“Hatless is our permanent partner for all of our SEO activities. The focus is on earning relevant references that strengthen our position as market leader.”
Roeland van der VlietOnline Growth Manager, Squla.nl
“Hatless surprises us monthly with clever improvements and quality links.”
Bob GrossCEO at Locally, Openingstijden.nl
“Thanks to Hatless' strategic insight we optimised the site and created clear landing pages for the most important search intents.”
Peter de VreedeCo-founder, RentSlam
“Hatless has the most professional, humble and well performing consultants I have ever worked with. Coming from a 10-year background in branding I have been in touch with many professionals in the marketing business, and I give Hatless a 5/5 without a doubt in every field of expertise they master. Always well done within the given time frame, exceeding every goal we set! The link work is like magic.”
Anndala EhrstedtHead of Growth & Marketing
“The content added to the Creddo site was indexed well right away. The bounce rate is low, which also points to a high level of quality. The advice and the execution of the plan resulted in immediate findability. After just one month we were found well thanks to several top positions in multiple search engines. We are very happy with the communication, the punctuality and the way things are run!”
Annette IsakssonChief Marketing Officer, Creddo
No hot air
We don't want clients; we want partnerships
"300% revenue growth," "Link building works," "Number 1 in Google in no time." We know the flashy slogans of competitors promising the world. We don't buy into it. You won't catch us making hollow promises or offering superficial visions. We prefer to focus on findability in our own unconventional, sustainable way.
A boutique, by choice
Hatless is two specialists, and it stays that way. No account managers in between, no juniors learning on your budget. You work directly with the people doing the work: senior quality, full focus on the result. And because two people carry zero overhead, we are ruthlessly efficient: every hour goes into the work itself.
2 specialistsand it stays that way
The Hatless standard
Promises we can actually keep.
Plenty of agencies say senior, exclusive and transparent. In a two-person studio it's not a promise, it's the only way it can work.
The seniors are the company
The two people you meet do all of the work. No juniors learning on your budget, no handoffs, no account layer.
A handful of partnerships
Two specialists means we're picky: a few clients at a time, one year minimum, full focus on each of them.
No direct competitors
We never work for two brands fighting for the same search results. Your strategy stays yours.
Every link accounted for
Monthly reporting on exactly what we did, what it delivered and what's next. No surprises.
No standard packages
Your market, your goals, your plan. Custom is the only format we know.
No hollow promises
Anyone guaranteeing rankings is fooling you. We guarantee craftsmanship, honesty and links you'll be proud of.
From the blog
Opinionated reads on SEO
On craftsmanship, honest links and why the visitor always comes first.
SEO is a craft, not a scalable hour factory
Why we work with a retainer instead of billable hours: knowledge can't be priced by the minute, and efficiency shouldn't be punished.
Read article
“But it works!”
Buying likes, buying links: manipulation is everywhere in SEO. We take a stand, and show it can be done better, fairer and more valuable.
Read article
How do you do linkbuilding? 9 evergreen strategies
We can think of 150+ ways to earn backlinks. These nine evergreen strategies are valuable for any company, in any market.
Read articleContact
You'll talk directly to Floris & Denisa. No layers in between.
Have a question?
You recognize Hatless by our energetic, curious attitude with a focus on growth through freedom. We believe in craftsmanship and choose sincerity and honest advice in every partnership. Got a question about search engine marketing? Contact us and pitch it to one of our specialists. Want to collaborate? Get in touch.