Content & Links case
Content & links for ZakelijkLenen.nl
ZakelijkLenen.nl offers entrepreneurs objective information about business financing, a competitive niche where authority is everything.
What we did
We produced educational content covering every form of alternative financing, then ran a link marketing campaign built on that content, aimed at platforms for entrepreneurs. The campaign delivered more than 100 referring domains in six months and 33% more organic users, with a bounce rate 59% below the industry standard. Valuable content earns both links and engaged visitors.
By the numbers
The results
referring domains in 6 months
organic users
bounce rate
“Hatless has the most professional, humble and well performing consultants I have ever worked with. Coming from a 10-year background in branding I have been in touch with many professionals in the marketing business, and I give Hatless a 5/5 without a doubt in every field of expertise they master. Always well done within the given time frame, exceeding every goal we set! The link work is like magic.”
The thinking behind the numbers
What it meant for ZakelijkLenen.nl
In a market about people's money, Google only ranks the sites it trusts, and the 100+ referring domains ZakelijkLenen.nl earned in six months are that trust made visible. That authority unlocked the high-value commercial searches the site could never have reached cold, and a bounce rate well below the industry standard proved the visitors were the right ones. Content and links reinforce each other here, so the position only grows stronger over time.
Hard-won authority that opens doors budget alone can't, and holds them open.