Cases

Custom SEO cases, from real websites!

Custom work. It's what we live for. We see ourselves as the marketing extension of an organisation, and it pays off. These are real projects, with real numbers.

SEO Pupils working on Squla in the classroom

SEO for Squla

Squla is the Netherlands' favourite online learning platform, with more than 70,000 educational quizzes and games. The challenge: staying visible across an enormous range of search queries, in a competitive market of parents, teachers and pupils.

We combined link marketing with content marketing, earning relevant links from authoritative websites to cement Squla's position as market leader. Today Squla ranks on more than 11,000 organic search terms, good for over 1.5 million visitors a year from organic and referral traffic.

+129% organic growth+1,537% referral traffic from organic links11,000+ keywords
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PR VPNGids.nl on a phone

PR campaign for VPNGids.nl

VPNGids.nl helps consumers choose a safe VPN and understand online privacy. The best links are the ones money can't buy, so instead of classic outreach, we went for earned media.

We developed a creative PR campaign around online privacy: a story national media actually wanted to cover. The campaign earned links and coverage from national news sites, and helped establish VPNGids.nl as the go-to voice on VPN and privacy in the Netherlands.

Earned national media linksCreative PR angle
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Content Creddo.com on a phone at a desk

Content for Creddo

Creddo helps entrepreneurs find the right business loan. Entrepreneurs rarely borrow, so when they do, clear and targeted information decides who earns their trust, and their business.

We built a hub structure around one core topic: a central business-loans page with in-depth sub-pages on applying, comparing and costs. Search engines and visitors both love that clarity. Within one month Creddo ranked on 240 organic search terms and generated a lead a day, at a bounce rate of just 33%.

30+ leads in month one240 keywords in 4 weeks33% bounce rate
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Content & Links ZakelijkLenen.nl on a phone

Content & links for ZakelijkLenen.nl

ZakelijkLenen.nl offers entrepreneurs objective information about business financing, a competitive niche where authority is everything.

We produced educational content covering every form of alternative financing, then ran a link marketing campaign built on that content, aimed at platforms for entrepreneurs. The campaign delivered more than 100 referring domains in six months and 33% more organic users, with a bounce rate 59% below the industry standard. Valuable content earns both links and engaged visitors.

100+ referring domains in 6 months+33% organic users<50% bounce rate
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Links RentSlam.com on a phone

Links for RentSlam

RentSlam scans the rental market and alerts home-seekers the minute a matching home appears. In the hyper-competitive Amsterdam housing market, being found first is the whole game.

We built landing pages around the key search intents and earned authentic links from authoritative domains, universities and expat institutions among them. Within a year RentSlam grew from 80 to 190 referring domains, gained visibility on 250+ new organic search terms, and collected more than 25 links from domains with a Domain Rating above 50.

80 → 190 referring domains250+ new keywords25+ links with DR 50+
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Links Openingstijden.nl on a phone

Links for Openingstijden.nl

Openingstijden.nl is the place to check opening hours in the Netherlands, for every shop, in every town. Keeping a utility site like that on top requires constant, credible authority.

We run monthly link outreach built on genuine, long-term relationships, and use seasonal moments. Easter, Christmas, New Year's, to earn relevant links from news, local and tourism websites. Referring domains grew 250% to more than 2,500, including 500+ with a Domain Rating above 50, supporting 1.5 million organic visitors every month.

2,500+ referring domains (+250%)500+ with DR 50+1.5M organic visitors/month
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SEO EKvoetbal.nl case

Building EKvoetbal.nl

A premium domain, a brand-new website and a hard deadline: the European Championship. EKvoetbal.nl had to earn authority fast, against established competitors.

We built a fast, technically flawless site with a clear content architecture, then backed it with targeted link marketing towards publishers and sports platforms. The site earned 150+ referring domains within two months, became visible on roughly 6,000 search queries, and welcomed more than 1 million visitors in its first year.

1M+ visitors in year one150+ referring domains in 2 months~6,000 keywords
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SEO Jas.nl on a phone

SEO for Jas.nl

Jas.nl is an information platform about jackets that compares prices across webshops, up against giants like Zalando and About You. Competing on broad terms would be a losing battle.

So we built topical authority instead: everything there is to know about jackets, sustainability, trends and where to order, making Jas.nl the definitive jacket expert. Three years on, the site counts 650 referring domains and over 280,000 organic visitors a year, without spending a euro on advertising.

650 referring domains280,000+ organic visitors/year€0 ad spend
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