PR case
PR campaign for VPNGids.nl
VPNGids.nl helps consumers choose a safe VPN and understand online privacy. The best links are the ones money can't buy, so instead of classic outreach, we went for earned media.
What we did
We developed a creative PR campaign around online privacy: a story national media actually wanted to cover. The campaign earned links and coverage from national news sites, and helped establish VPNGids.nl as the go-to voice on VPN and privacy in the Netherlands.
By the numbers
The results
national media links
PR campaign angle
voice on VPN & privacy
The thinking behind the numbers
What it meant for VPNGids.nl
VPNGids.nl earned coverage from national news that no budget could simply buy, and links like those can't be replicated by a competitor with a deeper pocket. Each one lifted the authority of the entire site, not just one page, and made VPNGids.nl the name journalists reach for whenever the subject is VPNs or online privacy. That reputation now pulls in traffic and fresh links on its own, without a campaign pushing behind it.
Authority earned once that keeps working every day after, and can't be outspent.