SEO case
SEO for Jas.nl
Jas.nl is an information platform about jackets that compares prices across webshops, up against giants like Zalando and About You. Competing on broad terms would be a losing battle.
What we did
So we built topical authority instead: everything there is to know about jackets, sustainability, trends and where to order, making Jas.nl the definitive jacket expert. Three years on, the site counts 650 referring domains and over 280,000 organic visitors a year, without spending a euro on advertising.
By the numbers
The results
referring domains
organic visitors / year
spent on ads
The thinking behind the numbers
What it meant for Jas.nl
Jas.nl draws over 280,000 organic visitors a year without spending a euro on advertising, so its cost per visit keeps falling as the site matures, the opposite of paid channels. It got there by out-informing giants like Zalando rather than outspending them, which means the position rests on relevance instead of budget. That traffic doesn't vanish when spending stops, because there was never any spending to stop.
The highest-margin traffic there is, earned on relevance rather than budget.