SEO case
Building EKvoetbal.nl
A premium domain, a brand-new website and a hard deadline: the European Championship. EKvoetbal.nl had to earn authority fast, against established competitors.
What we did
We built a fast, technically flawless site with a clear content architecture, then backed it with targeted link marketing towards publishers and sports platforms. The site earned 150+ referring domains within two months, became visible on roughly 6,000 search queries, and welcomed more than 1 million visitors in its first year.
By the numbers
The results
visitors in year one
referring domains in 2 months
keywords
“About a year before the 2021 European Championship, we started building EKvoetbal.nl. Even though our competitors had started years earlier, we still managed to draw more than a million visitors to the site, organically. A strong content plan, supported by quality link building, delivered many good, relevant positions in Google.”
The thinking behind the numbers
What it meant for EKvoetbal.nl
EKvoetbal.nl had to earn its authority before the European Championship, not after, and it did: 150+ referring domains in two months and more than a million visitors in its first year. That timing was everything, because it captured the demand while it existed instead of ranking once the tournament was already over. From a brand-new domain, that is proof search can launch something, not merely maintain it.
Authority built fast enough to catch the moment, from a standing start.