SEO case
SEO for Squla
Squla is the Netherlands' favourite online learning platform, with more than 70,000 educational quizzes and games. The challenge: staying visible across an enormous range of search queries, in a competitive market of parents, teachers and pupils.
What we did
We combined link marketing with content marketing, earning relevant links from authoritative websites to cement Squla's position as market leader. Today Squla ranks on more than 11,000 organic search terms, good for over 1.5 million visitors a year from organic and referral traffic.
By the numbers
The results
organic growth
referral traffic from organic links
organic keywords
“Hatless is our permanent partner for all of our SEO activities. The focus is on earning relevant references that strengthen our position as market leader.”
The thinking behind the numbers
What it meant for Squla
Squla now reaches more than a million and a half people a year without paying for a single click. Because that traffic comes from organic rankings and earned links instead of ad budget, it keeps arriving whether or not a campaign is live, and every new ranking makes the next one easier to win. Ranking on 11,000 terms means Squla owns the full spectrum of what parents, teachers and pupils search for, so no competitor can quietly outbid them for that attention.
Growth Squla owns rather than rents, compounding and paying back long after the work is done.