Links case
Links for RentSlam
RentSlam scans the rental market and alerts home-seekers the minute a matching home appears. In the hyper-competitive Amsterdam housing market, being found first is the whole game.
What we did
We built landing pages around the key search intents and earned authentic links from authoritative domains, universities and expat institutions among them. Within a year RentSlam grew from 80 to 190 referring domains, gained visibility on 250+ new organic search terms, and collected more than 25 links from domains with a Domain Rating above 50.
By the numbers
The results
referring domains
new keywords
links with DR 50+
“Thanks to Hatless' strategic insight we optimised the site and created clear landing pages for the most important search intents.”
The thinking behind the numbers
What it meant for RentSlam
In Amsterdam's housing scramble, whoever is found first wins the tenant, and RentSlam's jump from 80 to 190 referring domains is what lifted it above rivals on the searches that decide it. Links from universities and expat institutions are almost impossible for a competitor to copy, so the lead is defensible rather than fragile. With 250+ new keywords, RentSlam opened far more ways into its funnel than any single campaign ever could.
A position rivals can't copy, widening the funnel month after month.